I believe that unrealistic images of women used in advertising leads to negative self esteem in women. I want to see more real women used in advertising and I am doing something about it. I will give away jewellery in exchange for pictures of women wearing it to use on my website

If you want to know more please read on...

Some background on me and my business

My name is Fiona De Buitlear (nee Kennedy). I am the owner of Trinkets Jewellery . I Hail from Sutton County Dublin and now call Stamullen County Meath my home. Myself and my husband Ciaran have been living here for 12 years now and in that time we have been blessed with 2 amazing sons Sam (6) and Zack (2). After working in the travel business I became a full time homemaker about 10 years ago. I started Trinkets Jewellery about 6 years back and now devote much of my time to running this business. Now to the issue at hand....

Where are the pictures of real women?

I was looking for some stock photos because I updated the website recently. I wanted to show some real women on the website. I could not find any pictures of "real women" on the stock photo sites. I don't know about you but I am a little bored with seeing all the same type of women and shots in websites, magazines and other ads. What I mean by this is stick thin highly glamorous women in their twenties or younger in very obviously "posed" shots. I do not have anything against such ladies but they only make up a very small percentage of people. There are almost no pictures of real women used in advertising.

Low self esteem in women

There is a verifiable epidemic of self esteem issues amongst women and girls in the 21s century. Among the sad statistics the following surely stand out.
"Only 4% of women worldwide consider themselves beautiful."
“Looking at magazines for just 60 minutes lowers the self-esteem of more than 80% of girls.”
In fact teenagers today see 5,000 advertising messages a day. Many advertising images are now photoshopped, distorted and airbrushed to portray an impossibly “perfect” body shape. I believe that women’s low self esteem springs from (in part at least) the depiction of women in advertising and this saddens and angers me to be honest.

The faces of Trinkets jewellery

I do not have vast resources but at the same time I want to do something about this if I can. This is my idea: I am launching an initiative to find the real faces of Trinkets jewellery. I will send a free piece of jewellery to any women who volunteer to allow me to use their pictures on my web site. They do not have to be models – I want to use pictures of real women! I will just ask for a promise that she will send me some photos of herself wearing the piece and I will ship a piece of jewellery to her absolutely free. I will use these pictures on my website to show off my products. If the thought of your picture being used on a website to promote jewellery makes you a little queasy then please ask yourself why? This is a call to the women out there to take a step towards reclaiming their individual and collective self esteem. I know it's not a lot but I think that if enough of us start to make a change then together we can change the world!

Contact me to take part: fionadebuitlear@gmail.com